
Why LinkedIn Works for B2B Construction Marketing
August 13, 2024
If you’ve overlooked LinkedIn in your B2B marketing efforts, it’s time to add the platform to your strategy. Used properly, LinkedIn can be an effective lead-generation tool for construction companies.
With LinkedIn, you can leverage organic posting, which is free. You can also add paid/sponsored post options, enabling you to target customers by location, title, industry, etc.
Organic Content: Think About Your Strategy First
Before you jump into using LinkedIn, consider
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