Influencer marketing is not just for the fashion, beauty, and lifestyle industries. It’s also an innovative way to promote a construction firm’s services and completed work.
Influencer marketing in construction involves contractors, builders, architects, and engineers who have built a significant social media presence sharing their expertise, projects, or product recommendations. These influencers can effectively promote construction projects, products, and services to followers who trust their insights and experience.
Why Incorporate Influencer Marketing as Part of Your Strategy
People often view influencers as authentic and experts in their promotion, which helps businesses build trust, reach new customers, and boost credibility.
Influencer marketing also allows you to reach a highly targeted audience. You can focus on audiences already interested in DIY construction projects and create opportunities for potential customers to ask questions, share feedback, or learn more about products and services.
Additionally, influencer marketing often provides a better return on investment (ROI) compared to traditional advertising campaigns. It allows companies to target smaller, more engaged audiences at a fraction of the cost of TV or print advertising.
Many influencers focus on educating their audience by sharing expertise, new trends, or construction techniques. This promotes products and positions a firm as a thought leader in the industry.
What Social Media Platforms to Use
Construction companies can use different social media platforms to cater to various content:
- Instagram is great for visual content. Influencers can post before-and-after project photos and offer quick DIY construction tips through reels or stories. For example, you can create time-lapse videos of a project from start to finish or how-to tutorials.
- YouTube can be used to create in-depth video content. You can post product reviews, how-to guides, and complete project walkthroughs. Create “day in the life” videos and tutorials like “how to install drywall.” Share behind-the-scenes footage of ongoing projects, offering detailed insights into construction techniques and demonstrating the application of new materials or methods.
- TikTok allows you to share quick, engaging videos in a more casual format showcasing projects or clever building techniques. You can share quick tips for home improvement or creative uses for construction materials.
- Facebook is good for sharing detailed posts and engaging in niche groups.
- LinkedIn is used by construction professionals to offer industry insights to a network of colleagues, business owners, and decision-makers. For example, create thought leadership posts on construction trends like 3D printing, sustainability practices, or innovations in building materials.
Influencer marketing in construction is a powerful tool for businesses looking to enhance brand visibility, build trust, and engage with a targeted audience.